SettledRS is one of the biggest online content creators in the gaming world, specifically for Oldschool Runescape (OSRS). With about 1 million followers spread across his channels, he is an established name within the OSRS community.
Settled is known for his innovative videos, in which he pushes boundaries and raises the bar ever higher for himself and other players. His unique approach and seemingly impossible challenges make him a recognizable and respected name within the world of Oldschool Runescape.
PROBLEM
Settled began an ambitious YouTube series based on an “area-locked account.” This meant he had to stay within a certain area of the game while making his progress - a nearly impossible task for the average player. While his creative gameplay was beloved by his audience, as an independent content creator, he needed guidance to take his series to the next level. How do you keep viewers captivated during long episodes of 30 minutes or more? How do you keep people coming back?
APPROACH:
Increased Retention: With great storytelling, clear structure and added suspense, we wanted to keep viewers engaged, even in longer videos.
Enhanced Production Value: Through graphical elements, such as a catchy intro animatic, and visual aids throughout the videos, we wanted to take the production value to the next level.
SOLUTION
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Animatics: We created a custom intro for the series, as well as graphics for during the series.
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Storytelling: Together, we made the story more exciting by adding depth to the episodes and incorporating cliffhangers that increased audience engagement.
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Marketing support: In addition to the creative aspect, I provided advice on technical and marketing strategies. Through the use of SEO and optimizations within YouTube, we were able to maximize his channel growth, achieve higher ratings and retain viewers longer, with 60% retention until the end of mest episodes.
The result was a series that was not only more visually appealing, but also better structured and more engaging for the audience. Viewership and retention increased significantly, and the series became one of Settled's most successful. Thanks to the increased production value and improved story, Settled further cemented its name as a top creator within the OSRS community. At the end of the year, Settled won the 11th Golden Gnome Awards for his series. Finally, the series has amassed approximately 37,000,000 views to this day.
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